Research and Planning-Magazine Target Audience

Categorizing My Audience

Age-The age of my target audience is young adults like people aged between 18-30 who like to go out and party and have a good time.

Gender-The majority of my audience that I am aiming at attracting is mostly young men as there is mostly male artists that come under the genre of house music. However, I am hoping to attract females at the same age range of 18-30, because they also like to party so i will include a variety of colours.

Occupation-The audience will probably have some form of job or may be in college or university.

Class-I would probably say that the class that magazine will attract is working or middle class.

Wealth-People who are earning at least the minimum wage as they would spend money on gigs.

Interests-People would have interests like house music, partying and possibly drinking if they are interested in this magazine.

Outlook for future-People would need to be receiving some sort of income to spend money on parties and to just simply have a great time.

How am I going to reach them- I would try to reach them by including more masculine colours, and less of pink and purple. Most people that read these magazines are men and the colours mainly consist of a black and white theme.